carrie markland studio is a design and illustration studio crafting bespoke visual identities for people focused businesses

Projects

Your brand identity needs to represent your business and its mission and values and speak to your customers. That’s why every brand identity project with me begins with research and strategy - I get to understand your business and the competitor landscape so that we can build an identity that speaks to your audience and works with your long term vision. I believe this bit is an important part of the process and shouldn’t be skipped.

These days people want human connection; they want to get to know your brand and its story. You need a professionally designed brand identity that connects with your audience, is memorable and encourages interaction and ultimately growth. Nothing boring and corporate here, just engaging design that is full of personality.

Starter package

Includes everything you need to get your business ready to get going. Not just a logo but a brand identity suite with a set of guidelines to ensure consistency. Starts with a deep dive into your business, customers and competitor landscape.

  • Strategy session to understand purpose, values, mission

    Research into competitor landscape and target market

    Moodboards

    Logo suite - 1-2 versions supplied as JPEGS, PNGs and SVG if needed

    Font recommendations

    Brand identity guidelines PDF - your style guide

  • Around 3-4 weeks

From £3,000

Packages

Starter Plus package

Includes everything in the Starter Package, only with a couple of designed extras thrown in.

  • Strategy session to understand purpose, values, mission

    Research into competitor landscape and target market

    Moodboards

    Logo suite - 1-2 versions supplied as JPEGS, PNGs and SVG if needed

    Font recommendations

    Brand identity guidelines PDF - your style guide

    Business card design

    3 x brand illustrations or icon set of up to 20 icons

  • Around 4-5 weeks

From £3,800

Add ons

Need something else?

  • Price dependent on scope.

  • 20 icons from £600

  • 3 x spot illustrations from £600

  • From £150 (printing at additional cost)

How does the process work?

My process is thorough and designed to ensure that your brand identity is aligned with your business, its aims and customer base:

  • I will ask you to answer some questions to help me understand your business and what you’re looking to achieve with the project - these help us prepare for our call.

  • We’ll have a call to go through your answers and discuss together so that we can come up with a detailed brief to refer to. I also research into the company and competitor landscape.

  • Taking information from our discussions, the brief and research, I create a moodboard that sets the tone for the brand look and feel. We will run through this and you will have the chance to give your thoughts and feedback.

  • Then the magic starts happening - the logo design bit! I create up to two logo concepts (sometimes only one is needed if I feel it’s a strong route!) which are presented to you for feedback.

  • I then put together some options for complementary colour and font choices for your brand, taking into consideration the practicalities of how they will be used - we want your brand to work for you in the real world.

  • You will receive a 1-2 page brand style guide with all the elements of your brand and how they should be applied. This document will become your blueprint for how everything else in your brand should look, ensuring consistency and brand recognition.

Testimonials

  • I've worked with Carrie on several projects now and it has never been short of an absolute pleasure. Carrie takes briefs and reviews with detail before clarifying or asking queries. Carrie delivers to timeline, with beautifully crafted and considered design, which makes me look great with my clients! Would highly recommend working with Cleaver Creative.

    Charlie Culverhouse, Create Health

  • Myself and my team at Word On The Street are extremely grateful to Carrie for creating our new business Icons. They represent exactly what we were looking for and will become a huge asset to our marketing strategy as the business grows.

    Michael Street, Word on the Street Group

  • Carrie created some illustrations for me to replace the stock images on my website, and I couldn't be happier with them! Carrie worked with me to come up with a style that suited my business, presenting various creative routes, and suggesting ideas of illustrations to demonstrate the concepts on my website pages. I'd highly recommend bespoke illustrations by Carrie as a replacement for stock images, and as an alternative to the generic, overused stock illustrations available on the internet. I now have bespoke brand imagery that is personal to me and my business, and perfectly represents my services and ethos. Thank you so much Carrie!

    Beth Rawlins, Pie Heart Studio

  • Working with Carrie has been such a positive experience! She was extremely helpful, provided amazing support for us, and everyone was really impressed by her attention to detail and by her designs! I really look forward to working with her more in the future!

    Mariachiara Sica, Live Union

Can we talk?

If you would like to find out more about working together I’d love to hear from you - click the button below to book a free call to discuss your needs.